Ingress Augmented Reality Game by Google

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Google Marketing Hype & The New Ingress App Reality Game

Google is out again with a brand new product!

This time it’s not a new integrated or spiced up communication tool but something much more fun for your online experience; especially for those who seemingly enjoy playing video games. It is the new augmented reality game called Ingress. If you also wish to spice up your Smart Phone experience, the new Ingress app is the perfect niche to have fun with.

Having the new Ingress app could be an interestingly amazing experience. It is beautifully designed with hallmark features that are easy-to-use to make your online-surfing experience even much better and inclusive, and effectively built to make an impression. For some, this is a perfect Christmas gift from Google to their customers.

Despite the apparently overwhelming attention that had been drawn towards this product by thousands, if not millions of customers around the world, there seem to be a twist to this offer. It is really not an easily accessed product. It is a free gift of obsession from Google. And I will explain why.

Is it a marketing hype?

The requirement is simple: “Sign up and receive an activation code” says Google. Fair enough, you get to be on the list with millions of their customers around the world waiting to get their activation code to start using the new Ingress Reality Game. As a result, you will develop an unpretentious crush towards their new product, just as planned. Before you know it, you end up obsessed and helpless waiting for your activation code, while unconsciously advertising Ingress to people in your circle, since it is much easier for people to believe is the ‘difficult to get’ than they do in the ‘easier to find’.

For starters, the launch with an activation key is purely an online marketing manipulation from Google to create hype and keep everything a bit secret. This was also done by Apple in the past, creating scarcity for their products to make more and more customers want their products even more.

Again, it is a marketing strategy to get you more interested in the new Ingress game by making scarcity of it.

However, the big question should be, is the new Ingress Reality Game worth the wait? One thing is sure, Google is known for their creativity, reputation and dominance. So my guess is, there won’t be such build up if Ingress is rubbish or not worth the hoopla. Whatever Google has to offer is worth experiencing and waiting for because reputation speaks more in the business world.

Aside the business side of Ingress, there is an itch to make Google a hub for online surfing through their versatile integrated services. In other words, the product is definitely worth the wait. Only time will tell the difference of the new Google Ingress Reality Game from other online computer games. But one thing is sure: Google won’t make a rant if it was for nothing.

If you have not signed up yet, please do so before Google changes their mind or put a price tag to the new Ingress app as I anticipate, but if you have signed up, no need to worry it is worth the wait. For reputation sake, Google don’t fail.

Ingress is indeed a complete attention worth the wait.

Ingress Song

INGRESS TIPS
Rap by get-it-boy

Lyrics:

( VERSE 1 )

HEY!
HAVE YOU HEARD ABOUT INGRESS
HAVE YOU GOTTEN YOUR CODE,
I’VE TOLD SOME NIC TIPS
WOULD YOU LIKE TO KNOW.
ABOUT THE REALITY
OF THE NEW REALITY GAME APP,
THE SECRET IS OUT
INGRESS TIPS TOLD THE WHOLE MAP.
THEY DECIDE ON YOUR SIDE
THE OTHER SIDE IS IN PLAIN SITE,
BATTLE FOR CONTROL
OF PORTALS AROUND THE WORLD LIKE.
PHYSICAL LANDMARKS
COULD BE RIGHT IN YOUR BACK YARD,
THE GAME IS GPS ENABLED
GET TIPS ON WHERE THEY ARE.
IT’S LIKE CAPTURE THE FLAG
BUT INSTEAD YOU CAPTURING THE PORTAL,
AND HARVEST THE ENERGY
CONTAINED WITHIN FOR THE TOTAL.
AMOUNT THE TEAM
TO PHYSICALLY GO AND RETREAT,
THEN YOU’LL HAVE CONTROL OF THE REALM
AND HARD TO DEFEAT.
THE GAME IS UNIQUE
BUT YOU GOTTA BE EQUIPPED TO COMPETE,
WHILE USING YOUR FEET
YOU NEVER KNOW WHO ELSE YOU WILL MEET.
HOW ABOUT A CHEAT SHEET
TO KNOW WHO’S DOING WHAT, WHEN AND HOW,
THE MISSION WOULD BE EASY
WHEN YOU GET TIPS NOW.

( HOOK )

YOU WANNA FIND THE CLUE
BEFORE THEY DO,
YOU WANNA KNOW WHAT’S REAL
AND WHAT’S NOT TRUE.
YOU WANT THE CLASSIFIED INFO
AS YOU LOGON,
GET TIPS ABOUT INGRESS
LEARN TRICKS
AT INGRESS TIPS DOT COM.

( VERSE 2 )

HERE’S A FREEBEE
AN ADDITION TO WHAT YOU SHOULD KNOW,
OR SHOULD NOT KNOW
EITHER WAY THIS IS HOW IT GOES.
YOU CAN FIND MORE ENERGY
AS YOU’RE WALKING A PATH,
OR RIDING A BIKE INSIDE A CITY
AND THEY DO THE MATH.
ALL THE WHILE
USING YOUR ANDROID DEVICE TO TRANSMIT,
GPS SIGNAL
ACCELEROMETER DATA
AND GET THIS.
INGRESS COLLECTS THE INFORMATION
CAPTURED IN ROUTE,
SEND A TEXT OR PHOTOGRAPH
AND THE LOCATION IS OUT.
GETTING CREEPY YET
IS THIS ANOTHER GREAT IDEA,
OR IS IT JUST TO COLLECT DATA
FOR OTHERS TO SHARE.
AS WE BATTLE BECAUSE WE BATTLING
AND BATTLE’S FOR FUN,
USING YOUR INTELLECT TO KILL
INSTEAD OF A KNIFE OR A GUN.
WILL IT ALL END
IN A GREAT BIG DISASTER AT LAST,
WILL THIS GENIUS MARKETING STRATEGY
COLLAPS IN A CRASH.
INGRESS TIPS’S
THE GUIDING LIGHT FOR THE ONES THAT’S ENLIGHTEN,
FAUGHT MANY BATTLES AND WON
SO YOU DON’T HAVE TO BE FRIGHTENED.

Why Ingress?

News has been going round about the latest Google launch, called Ingress.
This hyper-innovative new app comes with a massive multi-player augmented reality game set in the physical world and powered by smart phone GPS. This is one of a kind. This invention is only available by invitation only at this stage, which, by the way, looks incredibly interesting and had caught a massive attention so far. However, this intrigue is lurked in the lack of discussion around the ambitious intentions and motivations behind the scheme.

Although Google’s mission is to organize the world’s information and make it universally accessible and useful, the business opportunity is clear-cut. And where it’s not, the project typically has a humanitarian ‘greater good’ component to it, such as the company’s undersea mapping efforts, says Michael Carney in his article for Pandodaily.com. However, for obvious reasons, none of these explanations are terribly obvious when it comes to Ingress.

The general idea behind Ingress is to allow the users select one of two sides within the game – the good guys or the bad guys and thus battle for control of strategic domains around the world, also called “Portals”. According to Carney, “what’s unique is that rather than the Portals being a collection of pixels on a device display in a made up realm, they are actual physical landmarks in the real world.” Ingress, in other words, is like a massive, GPS-enabled game to capture the flag.

There are strategic steps required to capture a Portal. One of which is that a user must physically go to a location and check in by traveling specific walking paths, bike paths, and inner-city routes dictated by the company, all while the user’s Android device is transmitting GPS and accelerometer data. In some cases, “the user will be required to photograph locations or objects along these routes,” Carney further describes.

Indeed, amazing! Don’t freak out yet …

Freak out lady screaming

On its surface, Ingress looks like an innovative form of entertainment but look a little deeper, and you will see a wealth of business opportunities for Google to exploit. And, possibly, an alarming amount of ways for it to misuse the data gathered. And if there’s one thing Google can’t get enough of, it is data. For starters, the company made its fortunes by collecting more data (and better structuring and analyzing it into advertising opportunities) than any company in the world. Search history. Email correspondence. Maps usage. Content purchase and consumption. Google’s been watching. And it’s made billions off what it’s learned.

Imagine the business side of Ingress: A potential location-based advertising that actively drive people to desired locations in a way that Baby Busters could only dream of. Millennials are doing it again. Imagine how much Ingress could charge a business to drive over 10,000 people to a specific location at a specific time?

Ingress is truly an innovative concept and one that has tremendous opportunity as an “online to offline” entertainment experience for most users but the terrifying reality around this product is with the fact that barely would anyone expect anything other than for the data gathered to be used by Google and its partners for business purposes.

That said, it is terrifyingly disturbing to see users giving out such personal data for a mere ephemeral experience to an ambitious company with a business motive.
Think before you do that sign up.

Ingress Passcodes Masterlist

Here is the Ingress passcodes master list.
These codes are good for getting some amounts of AP, XM, and other items like the resonators, shields and more.

Copy the codes from the spreadsheet underneath. Log on to the Intel map. On the website, at the right side you will see a text box that says ‘INPUT PASSCODE’.
Now copy paste the codes from the masterlist into the box (ONE by ONE).. Keep going till you have done all the codes!

The more you have the more we can rule in the game.

If you have one that is not yet one the list please submit Ingress passcodes here

Ingress Glossary and Vocabulary

In this game there is a lot of unique and interesting words and vocabulary. Underneath you will find most of these.

Access Level
The Access Level tells you your agent level and the level of things that you can use. Your Access Level grows in time in the game buy earning Action Points (AP).

AP (Action Points)
Points you can earn by accomplishing missions and tasks like claiming Portals, creating Links, and forming Fields.

COMM
Your way of communicating with other agents.

Cool Down Period
This stops you doing another hack after hacking a Portal. It will take some time before you can hack the same Portal again to get your items. The waiting time gets longer when you perform repeated hacks

Control Field
To form a Control field you have to link three portals together. Making one such Control Field heightens the Mind Unit score for your faction based on how many people are in that field.

Decay
Resonators will naturally lose strength and lose their XM health over a period of time if you or someone else does not recharge them

Deploy
To deploy something in ingress means “The act of installing an object”. Resonators are deployed on Portals so that you could control that portal.

DEVICE Settings
Settings view in the OPS panel where game options and settings are controlled.

Enlightened
This is the Faction attempting to help the Shapers take over the world. They think that the Shapers bring Enlightenment that will cause the humans to evolve into the next being.

Faction
In ingress there are only two main factions, both fighting for their beliefs: The Resistance and the Enlightened. You need to choose one of those Factions and play against the other

Hacking
This is how you can acquire items from a Portal. Not every hack will be work and give you an item.

INTEL
This is the hub showing you current scores of both the Resistance and the Enlightened.

Intel Map
A map that lets agents see the current worldwide state of the conflict & talk to agents playing the game.

Investigation Board

A place for the truth seekers to post their findings. @ http://www.nianticproject.com.

ITEMS
All of your game objects held by you the agent. You can get to the ITEMS view via the OPS panel.

Mind Units
How many humans that live under the Control fields. You can see the full worldwide score of Mind Units on the INTEL view and on the Intelligence Map.

MISSIONS
You can see the  Missions available to you in the OPS panel. You will also be able to find the training missions that you the agents receive when they are first introduced to the Ingress game.

MOD
Install this MOD to make another object more powerful. Fx, when you install a Shield MOD on a Portal it will make the Portal have a defensive shield.

NIA
National Intelligence Agency: A off the books intelligence agency which looks like a normal every day administrative unit that handles International Intelligence. But in reality its the Agency that has been ordered to investigate ‘low probability/high risk’ threats — like trans dimensional actions or paranormal threats.

NIANTIC Project
Here our story starts. We are in France at the secret experiment. The real purpose is to learn about weird energy occurrences. The boss is  DR. BOGDANOVITCH, in total there are  13 INVESTIGATORS.

OPS
The “Operations” panel that is integrated into the Scanner application. The OPS panel includes the ITEMS, INTEL, MISSIONS, RESEARCH, and DEVICE information tabs.

Portal Key
An object that allows you to create  a Link to the Portal. It can also allow you to remotely recharge the Resonators attached to that Portal. A Portal Key can be obtained by Hacking the Portal.

Portal Level
A summary level based on Resonator levels deployed on a specific Portal. You get higher level ITEMS when you hack higher level Portals are Hacked.

Recharging
Every once and a while Resonators must be Recharged to maintain their powerlevel and control a Portal. If the Resonators lose too much XM, they will easily be destroyed when the enemy attacks. If all the Resonators on a Portal drop in XM health to the Critical level, then Links from the Resonators’ Portal will fail. Recharging a Resonator involves transferring XM from your Player reserve to the Resonator(s) on a Portal.

Resistance
This is the Faction trying to defend the Earth from the Shaper invasion. Some see them as being fearful of progress, but they themselves are firm in believing that they are protecting the entire human race.

Resonator
A high energy particle accelerator that can be used to control the XM energy that is emitted by the Portals. Putting a Resonator on a Portal allows you to claim that Portal for your Faction.

Scanner
The most important technology for your smartphone, the Scanner can detect Portals and interact with (XM) and XM constructs like the Resonators and XMPs.

Shaper
The name given by ADA or the NIA for the trans dimensional intelligence that is trying to invade our dimension through XM Portals. At this moment in time, we don’t know what the shapers look. We only seem to see them when manifested in their human identities (i.e., we see the scientist, not the idea virus inside).

Shield MOD
A type of MOD that you can install on a Portal to heighten its attack defense.

Target
Where you have to go  -> it can be a  targeted location or object.

Upgrade
You can upgrade your materials to a more with more technology.  For example, Resonators and Mods, such as Shields, can be upgraded so they can give more defensive powers and strength to a Portal.

XM (Exotic Matter)
A uncommon and very powerful form of tri-polar energy leaking into our world from another dimension. All Shaper technology uses this energy as a basis of operation. You need XM to power your Scanner. If you run out XM, your Scanner will be disabled. You can get more XM (represented by glowing orbs on the Scanner Map) by walking through those areas. Your scanner will automatically harvest the XM.

XMP
Non-polarized energy field weapon. This gun fires in a wave of 360 degrees. As you upgrade the weapon, the energy wave’s power and radius of effect get bigger.